Privacy Policy

Hyperion Promotions knows that you care how information about you is used and shared. This notice describes Hyperion Promotion’s privacy policy effective 25 May 2018; please read it in order to understand what we do with your information and how we keep it secure.

By visiting or accessing and using our services, you are accepting and consenting to the practices described in this Privacy Notice.


This privacy notice aims to give you information on how Hyperion Promotions collects and processes your personal data and keeps it secure.

1. Who we are and how you can contact us
This privacy notice is issued on behalf of Hyperion Promotions which provides statistical data and advertising services to the bloodstock industry. It also represents the following publications: James Underwood’s Bloodstock Digest and James Underwood’s Annual Review. Hyperion Promotions is responsible for processing and controlling the use of your data for these publications, where applicable.

It is important that you read this privacy notice so that you are fully aware of how and why we are using your data.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please email these to

In accordance with the UK Data Protection Act 1998, the company is registered with the United Kingdom’s Information Commissioner’s Office as a data controller to collect information:

Data controller: Hyperion Promotions Ltd
Registered company number: 1854906
ICO number: Z7430344

Data Privacy Manager

Email address:

Postal address: Hyperion Promotions Ltd, Bredon, Tankard Lane, Ramsbury, Wiltshire SN8 2PJ, United Kingdom

Telephone number: +44 (0)1903 885490

2. The data we collect about you
All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy. We may supplement the information that you provide with other information that we obtain from our dealings with you.

The type of data we collect about you includes:

Identity Data includes first name, last name, username or similar identifier, title.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes your registered user login data, your subscription status, and any information collected in any forms you complete. We may also analyse which marketing activity led to your taking specific action on our digital platforms (e.g. enquiring for advertising or bespoke reports).
Profile Data includes your username and password, purchases or orders made by you, and your account status.
Usage Data includes anonymous information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties (James Underwood’s Bloodstock Digest and James Underwood’s Annual Review, where applicable) and your communication preferences.
We do not hold any Sensitive Personal Data.
We do not hold any financial information.

3. How your personal data is collected
We use different methods to collect data from and about you including through:

Direct interactions: You may give us your data by filling in forms, using our website, by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

apply to advertise within a Hyperion Promotions publication;
create an account on the Hyperion Promotions website;
subscribe to our service or purchase our publications;
request marketing to be sent to you;
Automated technologies or interactions. We use cookies to collect anonymous visitor statistics via Google Analytics to help us improve our website. Please read our cookie policy at for further information.

4. Who has access to your data?
Only the two directors of Hyperion Promotions have access to your contact details.

We will not sell or rent your data to third parties.

We will not share your data with third parties for marketing purposes.

5. How we use your personal data
Provision of the Services. Provide and personalise our Services, process payments and respond to your inquiries.

Communicating with you. Via email, phone and/or post about your transactions and Service-related announcements.

Promotion and Advertising. Promote our Services and send you tailored marketing communications about products, services, offers, programs and promotions of Hyperion Promotions.

Security. Ensure the security and integrity of our Services.

Third Party Online Payment Processing
Hyperion Promotions Ltd. use trusted third party payment processor PayPal in order to securely take and manage global online payments. Please read their privacy policy here

Enforcement. Enforce our Terms of Service and other legal terms and policies.

Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.

We process your personal information for the above purposes by:

Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time.

Performance of a contract. We need your personal information to provide you with services and products requested by you, or to respond to your inquiries. In other words, so we can perform our contract with you or take steps at your request before entering into one.

Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.

Legitimate interests. We have a legitimate interest in using your personal information. In particular, we have a legitimate interest in the following cases:

To operate Hyperion Promotions and provide you with tailored advertising and communications to develop and promote our business.

To provide and improve the Services, including any personalised services – we do this as it is necessary to pursue our legitimate interests of providing an innovative and tailored offering to our customers on a sustained basis.

To anonymise and subsequently use anonymised information.

Protecting you and others. To protect your vital interests, or those of others.

6. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any marketing, legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your rights and choices
Where applicable law requires (and subject to any relevant exceptions under law), you may have the right to access, update, change or delete personal information.

You can access, update, change or delete personal information (or that of your End Users) directly by contacting us on +44 (0)1903 885490 or email to request the required changes. You can exercise your other rights (including deleting your Account) or by contacting us at the same email address.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

You can also elect not to receive marketing communications by changing your preferences or by following the unsubscribe instruction in such communications.